Also known as variable data print, personalized print is the edge you need to up your direct mail game. (Cue the voice over guy that sounds overly corporate and bland.) Variable Data Printing (VDP) is a form of digital printing where text, graphics, and images are dynamically changed from one printed piece to the next using information from an external database, resulting in a customized piece for each recipient. Blah blah blah, right? No! Simply put it’s about getting the right message to the right people at the right time.
Go beyond adding a name and address for a personalized mailer and reap the true benefits of VDP. Text and image changes based on audience segments can have powerful effects on your target.